Total Football Revolution: Ajax Amsterdam’s 1970-1971 Season


In the annals of football history, there are seasons that leave an indelible mark on the beautiful game. Ajax Amsterdam's 1970-1971 campaign was one of those remarkable seasons, defined by a footballing philosophy that would change the sport forever. Under the guidance of Rinus Michels and led by the incomparable Johan Cruyff, Ajax introduced the world to "Total Football" and achieved unprecedented success. In this blog post, we take a nostalgic journey to relive the breathtaking achievements of Ajax during the 1970-1971 season.

The Total Football Revolution

Rinus Michels, Ajax's visionary coach, introduced the concept of "Total Football" in which every player on the pitch had the ability to attack and defend, interchange positions, and maintain fluidity. This revolutionary style of play turned Ajax into a footballing powerhouse and laid the foundation for the modern game.

Eredivisie Domination

Ajax's 1970-1971 Eredivisie campaign was nothing short of extraordinary. The club clinched the league title with a record 62 points, finishing 10 points ahead of second-placed Feyenoord. Their attacking prowess was unmatched, with Johan Cruyff and Piet Keizer leading the charge. Cruyff was the creative genius, scoring 25 league goals and dazzling fans with his extraordinary vision and technique. He was a complete footballer, capable of orchestrating attacks, creating chances, and finishing with aplomb.

KNVB Cup Triumph

In the KNVB Cup (Dutch Cup), Ajax continued their dominance. They clinched the cup, defeating Sparta Rotterdam in the final. This victory was another testament to their incredible consistency and the versatility of their "Total Football" style. The fluidity and interchanging of positions among the players made Ajax nearly unstoppable.

European Cup Glory

The pinnacle of Ajax's 1970-1971 season was their victory in the European Cup (now the UEFA Champions League). Ajax, with Michels' tactical brilliance and Cruyff's sublime skills, reached the final against Panathinaikos. The match ended 2-0 in favor of Ajax, and the win marked their first European Cup triumph. Johan Cruyff's virtuoso performance in the final and throughout the competition underlined his status as one of the greatest footballers in history. His ability to read the game, make intelligent decisions, and execute with precision was a joy to watch.

Key Players

  1. Johan Cruyff: The footballing maestro, Cruyff was the heartbeat of Ajax's "Total Football" philosophy. His intelligence, creativity, and ability to score and create goals were unparalleled. He was not just a player but a footballing philosopher, and his influence extended beyond the field.
  2. Piet Keizer: The left-winger complemented Cruyff with his dribbling skills and precise crosses. His partnership with Cruyff on the field was a thing of beauty. Keizer's ability to take on defenders and deliver accurate passes made him an integral part of the "Total Football" system.
  3. Rinus Michels: The innovative coach who introduced "Total Football" and was the driving force behind Ajax's success. His tactical acumen and ability to implement this revolutionary style of play were crucial to the team's achievements.
  4. Arie Haan: The hardworking midfielder played a pivotal role in maintaining the balance between attack and defense. His work rate and versatility allowed him to adapt to different roles in the "Total Football" system.


Ajax Amsterdam's 1970-1971 season was more than just a successful campaign; it was a footballing revolution. Under the guidance of Rinus Michels and the brilliance of Johan Cruyff, the club introduced "Total Football" to the world, transforming the way the game was played. The Eredivisie title, KNVB Cup, and European Cup victories marked a triumphant era for Ajax, and it left an everlasting legacy in the footballing world. The 1970-1971 season stands as a testament to the beauty and innovation of the sport, with Ajax's "Total Football" philosophy continuing to influence generations of footballers and coaches worldwide. It was a time when Ajax conquered not just trophies but the very essence of the beautiful game, and their achievements continue to inspire and captivate football enthusiasts to this day.

Leave a Reply

Your email address will not be published. Required fields are marked *